OnePlus was supported on sixteen December 2013 by former Oppo vice-president Pete Lau and Carl I. M. Pei.[3] in keeping with the Chinese government's documentation, the sole institutional investor in OnePlus is Oppo physical science.[4] Lau denied that OnePlus was a wholly-owned subsidiary of Oppo and explicit that Oppo physical science and not Oppo Mobile (the phone manufacturer) may be a major capitalist of OnePlus which they're "in talks with different investors" (although nothing has been proclaimed to date).[5] The company's main goal was to style a smartphone that might balance high-end quality with a cheaper price than different phones in its category, basic cognitive process that users would "Never Settle" for the lower-quality devices created by different corporations. Lau explained that "we can ne'er completely different|vary|differ|diverge|show a discrepancy} only for the sake of being different. Everything done needs to improve the particular user expertise in every day use."[6][7] He conjointly showed aspirations of being the "Muji of the school industry", action its specialize in high-quality merchandise with oversimplified, easy styles.[6] continued Lau's association with the platform from the Oppo N1,[7] OnePlus entered into associate exclusive contract with gas Iraqi National Congress. to base its products' automaton distribution upon a variant of the popular custom read-only memory CyanogenMod and use its emblems outside of China.[8][9]
The company undraped its initial device, the OnePlus One, on twenty three Apr 2014.[6] In December 2014, aboard the discharge of the OnePlus One in Republic of India completely through Amazon, OnePlus conjointly proclaimed plans to determine a presence within the country, with plans to open twenty five official walk-in service centres across Republic of India.[10]
In Apr 2014, OnePlus employed Han Han because the product ambassador in PRC.[11]
On nine March 2014, the corporate swollen its operations to the eu Union.[12] As of Gregorian calendar month 2018, OnePlus serves to the subsequent thirty four countries and regions:[13] Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, European country, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, European nation, Poland, Portugal, Romania, Spain, Slovakia, Slovenia, Sweden, the uk and therefore the us.
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